COREtec Floors: Global Industrial Power and the Original Owner of Flooring Technology

1. Corporate Foundations: Assurance of Shaw Industries and Berkshire Hathaway

COREtec is part of Shaw Industries Group, Inc., the leader in the global flooring market. This structure provides projects with a corporate armor that an ordinary manufacturer cannot offer:

• Economic Scale: Shaw Industries manages the industry's largest production and logistics network with an annual turnover of $6 billion and more than 22,000 expert employees worldwide.
• Ownership Structure: As a subsidiary of Berkshire Hathaway (Warren Buffett), Shaw Industries has one of the world's most stable financial structures. This means an unwavering assurance for your project, from delivery capacity to commitment to standing behind the product.

2. Source of Innovation: USFloors and Patented Technology

At the heart of COREtec's unrivaled position in the industry lies USFloors, which invented this category by patenting waterproof multi-layer flooring (WPC) in 2012.

• Original WPC Formulation: The special extruded core developed by USFloors is an optimized mix of recycled wood, bamboo dust, limestone, and virgin PVC. This hybrid structure provides dimensional stability in areas up to 400 m² without the need for expansion profiles, even in high temperature differences.

3. Aesthetic Revolution: Visual Diversity and Tactile Realism

COREtec is not just a technical product, but a decoration solution that focuses on design. The brand's visuality stands out from its competitors with "High-Definition" technology:

• EIR (Embossed-in-Register) Technology: On COREtec surfaces, texture overlapping exactly with the knots and grain lines in the visual. This provides a synchronized depth that gives the feeling of real wood or stone when the floor is touched.
• Wide Product Portfolio: Offers rich options such as COREtec Wood (with a real wood layer) and COREtec Stone (with a natural stone look).
• Wide and Long Planks: Increases the perception of depth in the space with XL and XXL size options demanded by modern architecture.
• Painted Bevel Detail: The micro-bevel details on the edges of each piece offer the aesthetics of a real parquet/stone arrangement.

4. Technical Superiority and Project Advantages

• Acoustic Comfort (Integrated Cork): The natural cork layer integrated into the panels provides impact sound insulation up to 20 dB.
• Wear Resistance: Commercial Grade wear layer; provides high-level protection against high traffic and scratches.
• 100% Waterproof: Safely used in wet areas such as kitchens and bathrooms without the risk of swelling.
• Health and Environment: Has the lowest VOC emission values with GreenGuard Gold certification.